Casey Neistat's 368 Rule

Okay so I had this dream about Casey Neistat and I NEED to tell you about it.

So casey's this famous YouTuber but here's the thing—he wasn't always famous. When he started he had like zero subscribers. Literally nobody watching. But he made a rule for himself called the 368 rule and it changed everything.

The rule was simple: make something every single day. Even if it's bad. Even if nobody watches. Even if you mess up the editing or the lighting's weird or you don't know what to say. Just make it and post it.

He filmed EVERYTHING. His morning coffee. Skateboarding to meetings. Random conversations. Building stuff in his studio. And at first people were like "what is this guy doing" but then something happened—he got so good at filming that he couldn't help it. His eye for shots got better. His editing got faster. His stories got tighter.

And here's the part that made me think of you—he said the secret wasn't talent or equipment or even ideas. It was just showing up every day and making the thing. Because when you make something every day you stop being scared of it being perfect. You just make it real.

Casey also said something that's so true—your first videos are gonna be kinda rough and that's actually good because it means you're learning. Every video teaches you something the last one didn't. Maybe the lighting. Maybe the angle. Maybe how to talk to the camera without feeling weird.

He kept all his old videos up too. Even the cringey ones from the beginning. Because they're proof of the journey. They show how far he came.

And here's what's wild—after like two years of posting every day casey had millions of subscribers. But he said the best part wasn't the subscribers. It was that he'd become someone who could make anything. He had the skills now. The confidence. The eye for what works.

Casey also filmed with his phone for years before getting fancy cameras. He said the tool doesn't matter as much as the habit. And you already have the habit! You're filming constantly. Testing photo booth effects. Making voice memos. Learning what works.

Casey said his favorite part of YouTube wasn't the fame or money. It was having a place where the version of himself he was building got to be real and witnessed. And that's the whole point about why you want to do this.

So yeah. That was my dream. Casey neistat teaching me that the secret to YouTube isn't being perfect—it's just showing up and making the thing over and over until you can't help but be good at it.

What do you think? Does the 368 rule sound like something you'd wanna try your own version of?